Robbie Schneider, SMS, regularly speaks and writes about health content marketing, social media, and mental health.
To work with Robbie, reach out on LinkedIn.
Health content marketing
The Power of Data in Search: How a Small Marketing Team Masters AI Overviews. Strategic Healthcare Marketing. Jan. 12, 2026.
ADA And Web Accessibility: Is Your Healthcare Website Ready? Online Marketing Certified Professionals. January 2026.
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted. AI in Healthcare Marketing Week. Dec. 9, 2025.
Speak The Language Of Search: The Plain-English Guide To SEO And AEO For Healthcare Content. 2025 IHMPRS Strategic Communications Summit, Nov. 6, 2025.
AI Can Write The Content. But Can It Build Trust? Swaay.Health. Sept. 24, 2025.
AI & Health Content Creation: Tips for Small Teams. SHSMD Health Care Social Media Certificate Series. Sept. 16, 2025.
How to Get Featured in AI Overviews: What I Learned from Real Health Brands. Bioty Healthcare. Aug. 15. 2025.
Robbie Schneider on Mental Health in Social Marketing. Did I Say That Out Loud? podcast.
Unlocking Efficiency: Using AI for Healthcare Content Creation. Indiana Healthcare Marketing & Public Relations Society. Nov. 8, 2024.
Webinar: Truths Healthcare Social Media Teams Know. National Institute For Social Media. May 2, 2023.
6 Tips to Create Intentional, Person-Centric Healthcare Content. Stamats. Jan. 13, 2023.
Measuring ROI Without a CRM Tool. Society for Healthcare Strategy & Market Development. April 18, 2017.
Social media marketing
Is Your Organization’s Culture Ready For An Employee Advocacy Program? Online Marketing Certified Professionals. January 2026.
Can Canva Cut It For Your Video Needs? National Institute For Social Media. April 29, 2025.
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success. National Institute For Social Media. April 10, 2025.
Time To Turn From X in A Crisis? Maybe. National Institute For Social Media. Jan. 9, 2025.
When Should Breaking News Upset Your Brand’s Social Media Calendar? National Institute For Social Media. June 6, 2024.
Social Media Marketing in an Election Year: 6 Things To Plan For. National Institute For Social Media. March 26, 2024.
Social media and mental health
Stop Treating Healthcare Social Media Like a 24/7 ER. Swaay.Health. Nov. 18, 2025.
Bringing The Human Back To Digital: Practical Humanity In Practice. National Institute For Social Media. Oct. 14, 2025.
When Your Social Media Team Handles Traumatic Content. National Institute For Social Media. Sept. 12, 2025.
Safeguarding The Well-Being Of Your Social Media Team. 2025 Social Media Strategies Summit. June 18, 2025.
Mental Health Considerations for Social Media Leaders. SocialMedia.org Health Healthcare Social Media Summit. June 12, 2025.
Social Media, Sanity & You. Together Digital Power Lounge Podcast. Jan. 31, 2025.
Social Media and Mental Health. SocialInsider Social Media Marketers Community. Jan. 22, 2025.
Mental Health For Social Media Managers. Endless Coffee Cup Podcast. Episode 152. Dec. 3, 2024.
Robbie Schneider: Health Care Social Media & Social Media, Sanity & You. Why I Social Podcast. Episode 2. Dec. 2, 2024.
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress. National Institute For Social Media. Oct. 15, 2024.
Minding the Minefield: Navigating Online Hostility and Fostering Mental Resilience. Society for Healthcare Strategy & Market Development’s Health Care Social Media Certificate Series. Sept. 20, 2024.
Safeguarding the Well-Being of Social Media Personnel. Spectrum. Society for Healthcare Strategy & Market Development. July 2024.
The Calm Cure: A Prescription for Well-Being in An Age of Digital Turmoil. National Institute for Social Media. Feb. 4, 2024
Free Webinar: Protecting Your Social Media Team’s Mental Health. National Institute for Social Media. Nov. 8, 2023.
Protecting Your Social Media Team’s Mental Health. HCIC (Healthcare Internet Conference). Nov. 4, 2023.
Are We Overlooking the Mental Health of Social Media Managers? Swaay.Health. Oct. 23, 2023.
Protecting Your Social Media Team’s Mental Health. Indiana Healthcare Marketing & Public Relations Society. Oct. 9, 2023.
Protecting Your Social Media Team’s Mental Health. Society for Healthcare Strategy & Market Development national conference, Sept. 11, 2023.
Managing Social Media in a Pandemic. Society for Healthcare Strategy & Market Development. May 26, 2020
Back to School: Teaching Kids to Be Smart About Social Media & What You Need to Know. WGN Radio. Sept. 2, 2019
Leadership
Sustainable Success: Redefining Achievement. Together Digital. Jan. 22, 2026.
From burnout to balance: Prioritizing the well-being of you and your team. Healthcare Communicators Northwest. May 21, 2025.
Caregiver mental health
January Reset: Navigating Caregiving after the Holiday Season with Roberta Schneider. Love Your Caregiving Life Podcast. Jan. 4, 2024
When Caregiving Doesn’t Fit The Mold. Love Your Caregiving Life Podcast. Nov. 23, 2023
Breaking Free From Holiday Pressure: A Caregiver’s Guide to Realistic Holiday Expectations with Roberta Schneider. Love Your Caregiving Life Podcast. Nov. 16, 2023
Robbie Schneider 